Evolve Fashion

Why you should never wash your jeans

Laundry is inevitable, but thankfully there are people like Levi’s CEO and President Chip Bergh who want to make our lives a little easier. According to him, you should never wash a pair of jeans. Ever. While this may prompt noises of disgust from those are less-then-enamoured by the idea of walking around in dirty clothes, Mr Bergh explained that he "spot cleans" any stains with a toothbrush.

Why almost every pair of jeans has a zipper that says ‘YKK’

If you look closely at the zipper on your pants right now, odds are that it has 3 letters engraved on the tab: "YKK." But what does it mean?

7 Jeans-Shopping Tips That Will Change Your Life

True Life: How I Conquered My Fashion Fear of Buying Jeans

High waisted, boot cut, boyfriend, high-rise, skinny, super skinny, mid-rise, baby boot, flare and the list goes on. Are you overwhelmed yet? Because I usually was when I walked into a clothing store to a wall full of pantalones of different shades, styles and names. And let me be real: shopping has always been one of my favorite activities—except when it came to buying pants. It's been a journey to find the "perfect" fit.

Could Adding a Children’s Wear Category Save Some Apparel Brands?

As apparel brands look for growth, children’s wear seems a natural option, but profitability is a different matter.

Watch This Video On How An Apparel Brand Uses Dynamic LED Lighting To Drive Experience

This video (below) does a nice job showing how simple LED lighting strips can add a lot of visual interest to businesses like retail. It is used by Stradivarius, a retail chain that sells women’s a…

To create meaningful change, apparel brands need to pursue sustainability at the industry level

Brands will make voluntary investments in sustainability only if consumers clearly reward them for doing so. The problem is, even caring consumers do not have the information they need to know what...

Five Social Media Mistakes that Can Kill Your Apparel Brand

How many businesses you know can confidently say that social media is irrelevant to their growth? No...

Woman criticises online clothing stores for making customers choose male or female before shopping

She argued that brands limit their revenue by encouraging customers to choose either 'male' or 'female' before shopping

4 Instagram-Famous Online Clothing Stores You Need To Know About (SheFinds)

How one retailer empowers women

How Online Retailers Predict Your Perfect Outfit

Some online retailers are asking clients probing personal and style questions including jean leg preference, bra size and favorite female celebrity. The aim: an outfit and accessories tailored to clients’ individual tastes.

14 Hilarious Style Quotes From Older Women Who Just DGAF

Your shoes are ending civilization, and your jeans are making people want to vomit.

These Are Fall's Most Important Trends, According To Women Over 50

Style may be ageless, but the wisdom it takes to discerningly navigate a new season of trends definitely comes with time. In your teens and 20s, every fad seems like the next big street style look. By the time you're in your 30s and 40s, ephemeral…

Penn study says retailers charging women more than men for common hair loss medication

A new study in a leading dermatology journal says the "pink tax" appears to being levied on women's hair loss products.

Fashion Tips for Tall Women

Height is might! Look stylish and statuesque with these fashion tips for fall women.

Hot Trends in Women's Workout Clothes

“athleisure” is the latest fashion buzzword. Read up on our 6 trends to look for when you are on your next workout clothing shopping spree.

How to Style Overalls for Women

Women’s overalls remain super trendy, and with good reason. Overalls for women can be paired with a variety of fashionable pieces to make you stand out while still appearing chic. This trendy style can be dressed up or down, making them a versatile, everyday piece fit for any occasion. Whether you’re relaxing at home, working in the office, or strolling around the city, it’s all about the accessories and top you choose to complete the look. Looking for tips? Scroll to see how…

Why are certain women so bothered by “polished”/“put together” women?

I am a woman who likes to dress up. I love an outfit, makeup, hair, fragrance, jewelry, etc. almost everywhere I go. I’ll give examples at the end. I...